Privacy Policy

This Privacy Policy explains how PANFC LTD (company number 15294167), trading as Flue, uses personal information collected through www.flueworld.com.

Who we are

PANFC LTD is the controller of personal information processed through the Website.
Registered office: Flat 21, Dorset House, 14 Mount Pleasant, London, WC1X 0BU, United Kingdom
Email: developer@flueworld.com

Information we collect

We collect only information needed to operate the shop, such as your name, email address, telephone number, billing address, delivery address, order details and information you provide when contacting us. Payment card details are handled by our payment provider; we do not store full card numbers.

How we use information

• to accept, process and deliver orders;
• to take payment, prevent fraud and keep transaction records;
• to respond to questions, returns and complaints;
• to operate, secure and improve the Website; and
• to comply with legal, accounting and regulatory obligations.

Lawful bases

We process information because it is necessary to perform a contract with you, to comply with legal obligations, for our legitimate interests in operating and securing the shop, or because you have given consent where consent is required.

Who we share information with

We share only what is necessary with service providers that help us run the shop, including Airwallex for payment processing, Royal Mail and SF Express for delivery, and Tencent Cloud for hosting or related infrastructure. These providers may process information on our instructions and must protect it appropriately. We may also disclose information where required by law or to prevent fraud and abuse.

How long we keep information

We keep order and accounting records for as long as required by tax, accounting and other legal obligations. We keep customer service correspondence only for as long as reasonably needed to handle the matter and maintain business records, then securely delete or anonymise it where practical.

Cookies

Cookies are small files stored on your device. We may use strictly necessary cookies to keep the Website secure, remember your basket and complete checkout. If we use analytics, advertising or other non-essential cookies, we will explain them in a cookie banner and ask for your consent before setting them. You can change your cookie choices through the cookie settings on the Website or your browser settings.

Your rights

Subject to legal exceptions, you may ask to access, correct, delete or restrict use of your personal information, object to certain processing, or request a copy in a portable format. Where processing is based on consent, you may withdraw consent at any time. Email requests to developer@flueworld.com. You may also complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint.

Children

The Website is not intended for children under 18. We do not knowingly accept orders from or intentionally collect personal information from children under 18. If you believe a child has provided information, contact us so that we can review and delete it where appropriate.

Changes

We may update this policy when our services or legal obligations change. The latest version will be posted on this page with its updated date.